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Friday, March 26, 2004

Fans mingle with heroes at cross-genre MegaCon

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ORLANDO, Fla. -- A stormtrooper taking a cigarette break. Batman withdrawing cash from an ATM. A droogie from "A Clockwork Orange" sipping a Pepsi. A Twi'lek Jedi master hailing a cab. Even Disney World and Universal Studios Florida couldn't compete with the eclectically costumed characters who spontaneously appeared at the 2004 MegaCon.

Held at the Orange County Convention Center, the three-day fest lived up to its reputation as the purest of popular-culture events by offering almost 20,000 participants the chance to bond and to saturate themselves in the worlds of film, television, science fiction, fantasy, comic books, animation and role-playing games.

Zadzooks made his annual trek to the Sunshine State and offers the following observations of the frenzied fans and personalities:

• At first, I was disturbed by the lack of heavyweight comic-book publishers at the year's first major comic-book convention. There was just one large display, by CrossGen Entertainment, and a booth from Antarctic Press, but that did not stop an avalanche of sequential-art luminaries from attending. Fans in the know could find stars such as Wonder Woman artist Phil Jimenez, cover creator extraordinaire Kaare Andrews, Daredevil artist-writer David Mack and golden-age Flash artist Harry Lampert hanging out at tables, ready to do a sketch or sign a book.

• The man I credit for single-handedly keeping the non-sports trading-card business alive for the past nine years, Allan Caplan, president and chief executive of Inkworks, was once again at the show. So were his troops, who passed out promotional cards and touted their upcoming licensed card sets of Scooby-Doo 2, the Simpsons, Hellboy, Charmed, Catwoman and Aliens vs. Predator.

Mr. Caplan attributes his success to dogged perseverance and giving fans what they want.

"I don't ever say quit; I never say die," Mr. Caplan said. "We should have legitimately been out of business three years ago. We just kept doing it. We have a great marketing team that once a month talks to over 8,000 retailers about every product we do. We also know what people like.

"They want clean, crisp pictures; they want well-written backs of cards and autographs of the major stars," he said. "We pay our printers more than anyone else and offer great customer service. To keep this industry alive, you must give people what you promise them."

Despite the success, his only regret is not locking up the Pokemon license when he had the chance.

"If I had grabbed that, we wouldn't be talking right now -- I would be retired," Mr. Caplan said.

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