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Thursday, April 7, 2005

Hold the quiche: Manly men are back

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Women want the "man" back in "manly," a Harris Interactive survey shows. The rough-and-ready attitude is in, women say, while the manicured "metrosexual" look is on the way out.

A full 61 percent of women surveyed said they would rather see a man's hands rough and working hard than well-manicured, a slap in the face to the extreme-makeover, suave-guy crowd.

Ninety-two percent of women said dependability is a desirable characteristic in an ideal mate. Only 16 percent chose "fashionable," and 62 percent chose "strong" as a desirable characteristic.

The Harris survey was commissioned by Dodge Trucks. The results, researchers say, are a testimony to the enduring power of sex roles on society.

"It just shows that there are some things that you can't change and that, while feminism for a long time has been pushing us towards androgyny with little girls with trucks and guys with dolls, women tend to have feministic traits and guys the opposite," says Carrie Lukas, director of policy with the Independent Women's Forum. "If anything, it shows what feminism hasn't been able to accomplish."

The Harris survey was conducted among 1,003 men and 1,128 women 18 or older from across the United States. Among the findings:

• 75 percent of women said their ideal man buys his grooming products at a grocery store or drugstore, not a salon.

• 72 percent of women said their ideal man spends his free time doing home-improvement projects.

• 41 percent of women said their ideal man spends his time watching sports.

• 47 percent of women said their ideal man spends his money on electronics, compared with 9 percent who answered "designer clothes."

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