Why think more about less

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BLINK: THE POWER OF THINKING WITHOUT THINKING

By Malcolm Gladwell

Little Brown, $25.95,

265 pages

REVIEWED BY JON WARD

Powerful men continue to fall prey to packs of bloggers -- Dan Rather and Eason Jordan being the most recent -- but many in the major media continue to ignore blogs.

Conservative columnist and talk radio host Hugh Hewitt recently wrote that when he mentioned how blogs were tracking Mr. Jordan's comments that U.S. soldiers were killing journalists to two well-known news anchors, they didn't know what he was talking about.

But why and how could people whose job it is to be in the know not be paying attention to the hottest trend in media? An editor at a major paper recently answered that question. He said he did not have enough time to read blogs.

We live in an age long on information and short on time. It is a difficult environment in which to make decisions.