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Star Spangled Ice Cream is hoping to lick the competition with a new deal that puts its patriotic ice cream on the shelves of a convenience store giant.
The patriotic product, billed as the conservative alternative to Ben & Jerry's Ice Cream, is now available at 800 7-Eleven locations in the Mid-Atlantic region.
"We hope to get as big as Ben & Jerry's and give them a run for their money," said Richard Lessner, vice president of Star Spangled Ice Cream Co.
Last month, 7-Eleven started selling four pro-military flavors: "G.I. Love Chocolate," "Fightin' Marines Tough Cookies & Cream," "Air Force Plane Vanilla" and "Navy Battle Chip." The pints cost $2.99 each.
Star Spangled started selling quarts of ice cream -- with such names as "I Hate the French Vanilla" and "Iraqi Road" -- online in March 2003. Four quarts cost $76 and arrive at your door packed in dry ice. The company has sold more than 5,000 quarts online, Mr. Lessner said.
Star Spangled made its store debut at about 35 Farm Fresh locations in Virginia earlier this year.
"We're not just selling a gimmick here," Mr. Lessner said. "It's a good product."
The company donates 10 percent of its profits -- both from online and store sales -- to military charities including the Freedom Alliance Scholarship Fund and the Navy League.
Summer target
Baltimore is targeting Washingtonians in its new "Super-Stuffed Summer" marketing campaign valued at about $250,000.
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