IPod's halo

• Article
• Comments ()
• Click-2-Listen
• Videos

By

Erin Farker flipped on her personal computer one day last year and got nothing. No power. No error screen. Nothing.

The McLean resident wasn't too upset, though, figuring this was a golden opportunity to replace her 10-year-old clunker with something cooler from Apple Computer Inc.

Miss Farker had started thinking about buying an Apple a few months earlier, after she got one of the company's IPod digital music players.

Her graphic artist boyfriend, a longtime Apple enthusiast who works part time at the company's Tysons Corner Center store, helped her choose an IBook laptop with a 12-inch screen. Apple sells the IBook for between $1,000 and $1,500.

"I love it," Miss Farker said. Its best feature is that it is more compatible with her beloved IPod, she said.

"You can sync your IPod with a PC, but it's a lot harder to do. It's not set up to be friendly."

Apple executives and industry analysts call this the IPod "halo" effect.

They say it works like this: A consumer such as Miss Farker, who had primarily used computers that operate on a Windows-based operating system, gets an IPod.

They fall in love with it, so much so that they begin buying other Apple products, eventually replacing their PC with a Macintosh, an IBook or another kind of Apple computer.

For now, the halo effect exists primarily as a theory in the minds of executives and some analysts, but evidence is emerging that it is becoming a real phenomenon.