Marlboro Man beats Superman

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Superman may be faster than a speeding bullet -- but in this competition, he comes in 33 places behind the Little Engine That Could. The Man of Steel also finishes behind Nancy Drew, Mickey Mouse and (horror of horrors) Batman.

The list is "The 101 Most Influential People Who Never Lived," the title of a recently published, semiserious look at how our lives and our culture are shaped by myth, literature, films, television and even comics.

The book, by Allan Lazar, Dan Karlan and Jeremy Salter, ranks fictional and mythogical characters such as Godzilla, Superman, Icarus and John Doe in order of "importance" -- determined in an unapologetically subjective manner.

One of the book's most surprising picks beat out Santa Claus (No. 4), King Arthur (No. 3) and Big Brother (from George Orwell's novel "1984," at No. 2) as the most influential fictional character to date: the Marlboro Man.

The authors call the Marlboro Man the most powerful brand image of the 20th century, an icon that helped trigger thousands of American deaths.

"We argued about ... our No. 1 character and almost came to the point of throwing ketchup packets at each other," Mr. Salter said in an e-mail interview.

The Smoking Man choice surprised some observers.

Don Markstein, a Mickey Mouse comic book writer and author of "Toonopedia," an online encyclopedia of cartoons, said the Marlboro Man seemed "kind of wimpy for a list like that."

The authors tried to judge influence by the number of people affected and the depth of the effect. They ensured readers knew that, in their minds, popular doesn't always mean influential.

"I don't think anyone will agree with the list," said Thomas C. Foster, author of "How to Read Literature Like a Professor." "I think everyone will have their own figures that they'd like to see included or ones they'd like to see high up in the rankings."