Too late for lame attempts to win the black vote

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"That's the guy I don't like," said my hairstylist, pointing to yet another slick commercial that popped up featuring Lt. Gov. Michael S. Steele, a Republican, in his bid to win a U.S. Senate seat.

Another friend is more amused. She refers to Mr. Steele's "we're in this together" campaign theme as the "EHarmony ads."

My hairstylist is not "feelin' the love." And she is just the type of black, middle-class homeowner to whom Mr. Steele is pandering, hoping to get them to cross party lines to cast a vote for his historic candidacy.

Guess again. His is no cakewalk. It is going to take more than a few fighting words from has-been boxer (Mike Tyson) or hip-hop mogul (Russell Simmons) or the black version of P.T. Barnum (Don King) to woo suddenly coveted black voters.

"What I don't like is how they're always talking, talking about the other guy and why you shouldn't vote" for their opponent," said a Largo mother of three who is distrustful of most politicians. "But they don't tell you why you should vote for them." And, "I really don't like black Republicans because they do all these things to get there, and then they forget where they come from," she said. "That's what I think when I see" Mr. Steele.

Like it or not, wrong or right, hers is the typically intractable anti-Republican sentiment that still runs high among black voters, many of whom lob far worse slurs at black conservatives than any white Democrat can dish out.

But the tide may be shifting, slightly. Another die-hard Democrat from Prince George's County told me that publicly, he is supporting the party ticket, but privately, he is going to vote for Mr. Steele.

Why? "Just to make the Democrats crazy," he said.

He suggested that Mr. Steele should have taken his message to black voters sooner. Still, he doesn't think the black crossover vote will determine Mr. Steele's fate. A loss would rest more with the number of white Republican voters who "just can't bring themselves to vote for a black man." The Washington Times reported earlier this week that Republicans, particularly in rural areas of the state, said they will vote instead for the Democratic candidate, Rep. Benjamin L. Cardin.

Ronald Walters, a political-science professor at the University of Maryland, agreed with the Prince George's man, predicting that whatever gains Mr. Steele makes among black votes will be canceled by whites who will not vote for him as happened in Virginia with L. Douglas Wilder and in New York with David Dinkins, black Democrats who won by slim margins.