Virtuous vacations

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CHICAGO

Mike Wood spent his vacation in rural Honduras, visiting Mayan ruins but mostly building latrines and pigpens.

That isn't exactly most people's idea of a glorious week in the sun. But it was thoroughly enjoyable for the assistant high school principal -- and he apparently has growing company.

"It's fun to see how 80 [percent] or 90 percent of the people live in this world and try to help them out," said the Deer Isle, Maine, resident, who was on a trip organized by Sustainable Harvest International.

More Americans are starting to feel the same way about vacations with a charitable or humanitarian purpose, where they can build housing or schools, collect field data or work at a refugee camp, orphanage or archaeological dig.

Surveys conducted recently by CheapTickets.com, Travelocity and the Travel Industry Association of America confirm that consumers are becoming more interested in vacations with a volunteerism aspect, also known as "voluntourism."

Opportunities that once existed largely with nonprofit activist groups are being adopted by travel agencies and tour operators, too. Sally Brown, who heads the Indianapolis nonprofit Ambassadors for Children, said the number of travel organizations that offer voluntourism trips has probably doubled in the past three years.

Like the 55-year-old Mr. Wood, many of the vacation volunteers are baby boomers who have the money to spend and the time to donate as they edge closer to retirement. But with inspiration coming from a variety of sources -- be it the September 11 terrorist attacks or Hurricane Katrina or simply more disposable income -- participants range from teenagers to retirees.

Voluntourism is catching on at college campuses, where many students would rather spend spring break doing something altruistic than carousing.

They don't always have to rough it, either. Ambassadors for Children even offers a "light" mission in which travelers stay at a four-star hotel in Puerto Vallarta, Mexico, and spend three of the eight days visiting an orphanage, library and preschool. That may appeal to a family group wishing to make a cultural connection, Miss Brown said, or just those wanting to mix purpose with pleasure.