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Friday, June 15, 2007

Are you spending $98.34 on dad tomorrow?

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The perfect Father's Day gift just happened to be a 12-hour airplane ride away.

It was by chance that Zach Silberman, an intern in the District, and his brother found it as they explored Jerusalem during a 10-day youth trip in Israel. They saw it in a random shop, and they knew it was perfect: a clay statue of a Russian fiddler, a Jewish collectible their father would love.

"We felt he would remember this for a long time," said Mr. Silberman, 21. "A card doesn't really express how you feel in the same way that words do."

At about $60, Mr. Silberman, who is from Highland Park, Ill., said it was also reasonable for a Father's Day gift.

However, a study from the National Retail Federation found that the average person will spend $98.34 on Father's Day this year, up from $88.80 last year. Consumers are expected to spend $9.9 billion total on dads across the country tomorrow.

Men are expected to spend $100.72 on average, while women will spend an average of $96.09.

Those amounts seem pretty high, said Hannah Snoke, while waiting at Union Station before a meeting. Her entire family usually gets together to celebrate Father's Day in her hometown of Pittsburgh instead of giving gifts.

"My family would not be like one of those average people," said Ms. Snoke, who is looking for a job in the District but still lives in Pittsburgh. "We always celebrate a lot. We don't really give gifts to each other a lot."

Ms. Snoke, who is in her 20s, said she would expect the average Father's Day gift to cost about $30.

Greeting cards are the most popular gifts for dads, according to the study.

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