U.S. automakers face consolidation

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By Patrice Hill

Washington is crafting a political solution for Detroit that avoids picking winners and losers and seeks to prevent a bankruptcy by any of the three U.S. automakers, but the reality is at least one of the companies may need to fold as part of an industry consolidation that brings production of cars in line with falling sales in the United States.

The small loan package the administration is considering offering General Motors Corp. and Chrysler LLC to stay in business would only postpone the failure of one or the other -- or both -- for a few weeks, analysts say, while getting Congress and the White House entangled in what promises to be a messy and volatile future for the industry.

With automakers geared to produce more than 16 million vehicles a year but sales of cars falling to a 10.5-million rate in recent weeks, Michael Robinet, an analyst at CSM Worldwide consulting group, is one of many who say a major downsizing of the industry cannot be avoided. And he is not shy about saying which one of the companies needs to go.

"Can we see Chrysler as a viable entity for five or six years?" he asked Detroit's Automotive Press Association recently. "I don't think anybody thinks that. ... A controlled wind-down of Chrysler is in everybody's interest," with the company broken up and money-making assets like the Jeep and minivan divisions sold off to more viable competitors, he said.

By many measures, GM is even closer to bankruptcy than Chrysler, which has the deep pockets of the Cerberus private equity firm that owns 80 percent of the company. The largest U.S. car manufacturer has been inching toward bankruptcy for weeks, exhausting its bank line of credit, canceling nonessential expenses such as promotional contracts, and leading the parade for a bailout from Washington.

This week brought further telltale signs of the auto giant's impending demise, as GM slashed first-quarter production by 60 percent, and some GM suppliers fearful of bankruptcy started asking for payment ahead of time, while its faltering GMAC finance arm announced that it may have to abandon its quest to become eligible for a Treasury cash infusion.

"Washington has lost all common sense," said Olivier Garret, chief executive of Casey Research. "The best thing that could happen for the auto industry is for the Big Three to file for bankruptcy protection. ... As a former turnaround professional, I am convinced that the tools afforded by the bankruptcy courts would allow these companies to restructure dramatically, thus allowing them to renegotiate and drastically lower most of their liabilities."

Easy-money loans and leases during the credit boom enabled the car companies to sell more than 16 million vehicles in 2006 and 2007, but as the credit crisis deepened this year, it killed off sales to customers with subprime credit ratings -- which made up nearly a quarter of total of sales in the boom years -- helping to deflate sales by 40 percent in the last year. With auto loans now more difficult to come by and requiring bigger down payments and other stiff terms, analysts say the market is likely to shrink significantly in the future.

Mr. Garret expects auto sales to range between 12 million and 15 million a year in the future. "If car sales decline dramatically, manufacturing capacity has to be reduced to match demand. This means that the less-productive plants would be shut down, employees laid off, and that the supply chain would have to adjust accordingly," he said. Instead, taxpayers are being asked to bail out the "losers" to prevent such a downsizing, he said.

Congress' move to bail out the companies is motivated by worries that allowing the automakers to fall into bankruptcy will cause further massive disruptions in the fragile economy and financial markets. Legislators frequently cite estimates by the Center for Automotive Research, which receives some funding from Detroit, that the economy could lose 3 million jobs if all three companies failed at once - an unlikely scenario.