BUTLER: Exchange We Can Believe In

By Stuart Butle | Thursday, November 13, 2008

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ANALYSIS/OPINION:

The president-elect didn't invent the idea of a health exchange. He came up with his own version of an idea that's been refined by people like us at the Heritage Foundation and already field tested. Frankly, we prefer the original.

Here's what this big Idea is all about:

Most working Americans get health coverage as a tax-free benefit from their employer. The problem is that smaller employers don't do this well — and many not at all — because it's a hassle and they can't get a good deal from the insurer.

So millions of workers don't get any health coverage from their employers. And many more don't get the kind of coverage they want. Even those who do get good coverage through work may lose it. Those who change jobs often have to change doctors under a new plan.

Enter the health exchange — a sort of shopping mall for insurance customers.

If you worked for a non-insuring boss — say, John the barber or Jane the restaurant owner - you wouldn't be out of luck. You could pick your own plan through a health exchange. Even if you get insurance now, you might find better coverage — or a better deal — among the many competing plans offered by an exchange.

The exchange would be a nonprofit organization chartered by the government. It would set some ground rules for insurers. For example, they would need to present cost and coverage information in an easy-to-compare way - like hotels on Travelocity. Government and the plans also could develop underwriting rules and a "risk adjustment" fund so coverage is affordable for everyone.

As employers, John and Jane wouldn't have to select and administer coverage for their workers, though they would make a payroll deduction and send off the premium to the exchange, often kicking in a share. The exchange would lump premiums together and distribute funds to each plan to cut overhead.

This approach offers many advantages. It would give working Americans a choice of several plans, not just one that appealed most to their employer. And they could go directly to the exchange if their employer didn't offer any coverage. Moreover, workers who switch jobs could simply keep the same plan through the exchange - just like keeping the same auto insurance.

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