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Septime Webre goes for programs that end in explanation points, drawing audiences looking for the Next Big Thing. But there's something deceptive about this picture: It obscures the serious way he has been molding the Washington Ballet.
Mr. Webre arrived in Washington as the company's artistic director 10 years ago, in his mid-30's, fairly brash and determined to make a splash from the start.
Founded by Mary Day in 1976, the Washington Ballet soon drew national attention for its spate of original dances by the talented young choreographer Choo San Goh, who died untimely in 1987.
More than a decade later, enter Mr. Webre, who from the beginning had major changes in mind. First, and most striking, he became the face of the Washington Ballet. Pictures of him in strange, attention-getting leaps, adorn the company's slickly produced brochures. He begins each program by vaulting onstage to welcome the audience, ending most performances with a front-of-curtain farewell.
He integrated the company with local artists, inviting the Cathedral Choral Society to perform on tiered risers in his "Carmina Burana," and collaborating with Sweet Honey in the Rock for "Journey Home."
His style is exuberantly personal. He grew up in a large family with Cuban roots, the seventh child — hence the name — and within a year of his arrival here took the troupe to perform in Cuba, a trip, he points out, that would not have been allowed a year later.
Mr. Webre was born after his family fled Cuba following Fidel Castro's takeover, but the tales he heard of life there made a strong impression on him and led to a sentimental recapture of that era in his ballet "Juanita y Alicia," the first work he choreographed in Washington and the last work on his 10th anniversary program in June.
"Juanita y Alicia" clearly has a sentimental importance for Mr. Webre. Its old-fashioned sepia backdrop with a picture of his familys earlier generations, the infectious Cuban rhythms and happy atmosphere are a labor of love for the director. Purely in dance terms it is graceful but not particularly distinguished.
Mr. Webre has quadrupled the company's subscription audience and cultivated a band of dance fans who turn up at a series of informal programs (one is called "Beer and Ballet") held in the company's studios on Wisconsin Avenue in Northwest.
When George Balanchine's "Rubies" was staged this year Mr. Webre brought in the legendary dancers who had created those roles — Edward Villella and Patricia McBride — to coach his company. He then presented these two visitors in one of the special talks he brings to Washington Ballet fans.









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