Opinionated Prejean, Ireland shatter myth

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By Karen Goldberg Goff

A new era may be dawning for glamour queens.

To work in Hollywood or in other facets of the entertainment business once meant smiling, having pretty hair and mostly keeping silent on issues. Not anymore: Beauty and beliefs -- including political and religious beliefs -- can coexist surprisingly well, said Michelle Borquez, founder of Shine Magazine, a publication promoting "inner and outer beauty" in a woman's life.

Take former supermodel Kathy Ireland, who is now the chief executive officer of a $1.4 billion company. She unabashedly says her faith guides her in everything she does and that it's possible to be for women's rights and also be pro-life.

Carrie Prejean, the former Miss California and Miss USA contestant who spoke out against gay marriage, says her future includes "me speaking out and taking a stand for what I believe in."

Elisabeth Hasselbeck does just that five days a week on ABC's "The View," where talk on hot topics such as abortion, gun control and the war in Iraq can turn contentious as she responds to her more liberal co-hosts.

"I love the fact we are seeing glamorous women who have some moral absolutes and have families," Ms. Borquez says. She cites the 2004 release of "The Passion of the Christ" as the turning point. Director Mel Gibson did not back down from his conservative Christian views, which paved the way for other high-profile people to do the same, she says.

"Before that, you might have been blackballed or known as being uptight," she says.

Also helping conservative women speak their minds, even if they are not on the political stage, is Alaska Gov. Sarah Palin.

Mrs. Palin, who was runner-up in the 1984 Miss Alaska pageant, says she competed for the chance at scholarship money. Still, 25 years later, she is posing in Vogue and, like her or loathe her, she is "the sexiest and riskiest GOP brand," according to Vanity Fair.

Mrs. Palin "is by far the best-looking woman ever to rise to such heights in national politics, the first indisputably fertile female to dare to dance with the big dogs," Vanity Fair's Todd Purdum writes in the August issue. "This phenomenal reality has been a blessing and a curse. It has captivated people who would never have given someone with Palin's record a second glance if Palin had looked like Susan Boyle. And it has made others reluctant to give her a second chance because she looks like a beauty queen."