Crafty comeback with indie edge

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By Karen Goldberg Goff

This is not your grandmother's sewing circle. Grandma never embroidered monkeys on T-shirts or brought her crochet hook to happy hour or sold sea-glass earrings through her online store.

This is crafting in the new millennium. Commonly known as the indie craft movement, it has nonconformist tendencies similar to independent filmmaking and music. It's part creative outlet, part social networking and part a back-to-basics rejection of mass consumerism. Crafters are discovering their creative side - and they're telling everyone.

"A lot of it has to do with young people taking aspects of traditional crafting and turning it on its head," says Kimberly Dorn, founder of Hello Craft (www.hellocraft.com), a local crafting resource. "The craft community has grown exponentially in the last five or seven years. The new wave of indie crafts always pays homage to those who used to do crafts. It's just a little edgy now - a lot of craft nights happen in bars. We enjoy the kitsch factor."

Hello Craft was the main organizer of the Summit of Awesome earlier this month, a meeting for crafters who are serious about turning their wares into money-making businesses. Hello Craft also organizes local craft fairs, such as the Handmade Mart this weekend in downtown Silver Spring (Ellsworth Drive between Fenton and Georgia avenues). The biggest Hello Craft event is Crafty Bastards, to be held Oct. 3 in Adams Morgan. About 400 crafters will apply for 150 coveted sellers' spots. Last year, 20,000 attended the event, Ms. Dorn says.

"You can take $10 and go to the store and buy something a lot of people have," she says when asked about the appeal of all things homemade. "Or you can go to a craft fair and buy something that has a story behind it. You can get something no one else will have."

Technology also is fueling the indie craft movement, says Jose Dominguez, director of Pyramid Atlantic Arts Center in Silver Spring. Pyramid Atlantic is a nonprofit studio dedicated to papermaking and printmaking by hand. The studio is a popular spot for letterpress happy hours and papermaking workshops.

"I think, deep down, people want to do something with their hands," Mr. Dominguez says.

Crafters have embraced using their hands for creating rather than keystroking, but at the same time, they also have learned to connect online to sell their finished products. Web sites such as Etsy (www.etsy.com), an online marketplace to buy and sell crafts - including housewares, pottery, jewelry and clothing - have created virtual craft fairs.

Etsy began in 2005 and has grown to 2.3 million members with 3.6 million items for sale. Gross sales on the site were close to $90 million last year.

"It doesn't cost anything to open an Etsy store," says Erica Burns, who sells handmade jewelry, clothing and accessories through her Etsy store, Erica Burns Designs.